The GENESIS® cleaning activity product line is well known for its durability, fluid management and sustainable wood pulp content. With GENESIS® Pro , Suominen extends the attributes of GENESIS® products to the heavy duty cleaning needs of the workplace and industrial segments.

The new additions to the GENESIS® portfolio will add recommended use cases for the product line. The thicker GENESIS® Pro 70GSM is aimed for heavier cleaning areas such as workplace and institutional segments. The GENESIS ® 35GSM, on the other hand, has the same solid attributes of GENESIS ® range, but at a lighter basis weight makes it ideal for delicate cleaning needs in the household.

"Both new products complement the existing GENESIS® range and each other as well, as they reinforce the effectiveness and value the whole GENESIS® line is renowned for. The GENESIS® Pro has been designed with heavy duty cleaning needs in mind, while the new GENESIS® 35GSM is aimed at light duty cleaning tasks," explains Andrew Charleston, Manager, Category Management, Americas.

Covering all cleaning needs and areas

GENESIS ® has a long-established history as a leading composite nonwoven. The range offers a suitable solution for most cleaning applications.

GENESIS® Pro brings the benefits of a wetlaid composite to the high-end basis weight range. It offers three basis weight grades: 60GSM, 70GSM, and 95GSM. At the highest basis weight, the product brings durability and strong absorbency to heavier cleaning applications in either a wet or dry state. The two lighter basis weight grades offer versatility for medium to heavy cleaning tasks.

The GENESIS® 35GSM with, for example, a diamond pattern is intended for lighter duty applications. Despite being a lighter product, it is still dimensionally strong with a substantial texture, ensuring no compromise in cleaning performance.

GENESIS ® products are most known for their:

GENESIS® is low linting nonwoven with excellent strength and lotion management abilities.

GENESIS® Pro is a pulp and synthetic fiber nonwoven for general purpose professional use. Durable, absorbent and bulky wiper is a reliable choice.

Suominen Oyj published this content on 29 September 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 September 2022 09:23:01 UTC.