In the app, players can choose up to 21 unique SmileyWorld pieces to add to their avatars’ virtual fashion closets, the two companies said in a media release.
“Ready’s innovative NFT technology provides brands and creators the opportunity to elevate fashion collections in the digital space,” said Christina Macedo, COO of Ready Games. “Our vision is for players to be able to express themselves through clothing and in-game accessories. Smiley’s iconic symbol of universal happiness is the perfect fit for our first animated and textured NFT fashion collection. The whole collection feels fresh, playful, and wonderfully iridescent - truly brilliant!”
“Launching a collection of SmileyWorld virtual fashions with Ready Games is an exciting leap into the metaverse for The Smiley Company,” said Lori Heiss-Tiplady SVP of Digital at The Smiley Company. “The Icon app is the perfect launching pad for digital fashions from our lifestyle brand born in the digital universe and built on self-expression. The animated patterns and avatars made possible by Ready’s ground-breaking technology will allow users to express their moods in a bold new way with SmileyWorld.”
Fibre2Fashion News Desk (KD)
Profit growth of major Chinese industrial companies slowed during...
The countries belonging to the Group of Seven (G7) have agreed to...
Bold Metrics, the AI-first SaaS solution helping companies unlock the ...
Extension of RoSCTL to boost textile exports
Consistency is the first rule of social media
Water use efficiency remains relatively unexplored
Alberto Candiani & Simon Giuliani
Candiani Denim was established in 1938 in a tiny town near Milano and is a ...
<font face="Work Sans"><span style="font-size: 16px;">Twenty-five years...
Established in 1963, the Clothing Manufacturers Association of India, or...
Mogul is a global player ranked among the top 40 nonwoven producers in the ...
Headquartered in Belgium and with offices in the United Kingdom, Portugal...
Glatfelter is a leading global supplier of engineered materials. <b>Silke...
Rocky Star Label - Rocky Star
<b>Rocky Star,</b> an Indian designer known for his inspiration from the...
Sunita Shanker Label Sunita Shanker
Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...
Seema Gujral Label Seema Gujral
<b>Seema Gujral</b>'s designs for her eponymous label revolve around...
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
By submitting you confirm you have read our Terms & Conditions and Privacy Policy.